Is property staging worth the cost?
staging has seen a huge increase in popularity in Australia over the past
decade and fans of home renovation/selling TV shows know that staging a home
for sale is increasingly the norm for both seasoned and rookie
renovators/sellers. It’s estimated that staging a home prior to sale can
increase the sale price by a minimum of 5-10%.
On an average $700,000 home, that’s an extra profit of between $35,000 and
of engaging a property staging specialist or ‘homestager’ is that they will
have determined your market audience and have the experience to know how to
stage your home to that market. They also bring a fresh set of eyes to the
property – if you’ve lived in your home for a while, it’s likely that you may
not notice if your home is cluttered or has a furniture layout that is not
functional. A property stager can quickly determine what needs to be removed
and/or added to your home to make it beautiful AND functional and appealing for
your target audience.
of property staging will depend on a number of factors including the size and
location of your house or apartment and whether it requires full or partial
staging. If you have modern furniture, for example, it may just be a case of
re-arranging the furniture to make it more appealing and adding some hired accessories,
artwork and rungs to finish off the look. If your furniture is dated and
showing signs of wear and tear, the property stager may recommend your
furniture is put in storage and new furniture hired for the selling period.
stagers know the tricks of the trade to make your home stand out – how to make
small rooms appear bigger, how to take the focus off less attractive areas in
your home, how to create bright spaces and what colours will work best in your
If you can’t afford a property stager, you may benefit from an initial consultation, which many property stagers offer for a few hundred dollars. During the consultation they will provide advice on how you can maximise the appeal of your home for prospective buyers should you wish to style your home yourself.