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$583M Whitsunday Island luxury development

TYCOON William Han plans a China-wide billboard blitz promoting Queensland if he gets the green light to build a $583 million luxury complex with three resorts, a village and "glamping" on Lindeman Island, in the cyclone-battered Whitsundays.

The China-based media mogul has publicly released a detailed masterplan of the long anticipated revamp of the former Club Med resort he bought for $12m five years ago.

The White Horse chairman said yesterday he had finances to start building mid-next year if his project won approval under the ongoing environmental impact study process.

"It has been a very long process,'' Mr Han said.

"We had to adopt a wait-and-see approach. We had many different procedures we had to go through with State and Federal governments. But I'm very relaxed about it now and, if it gets approved, we'll go ahead and do it."

Mr Han said his investment was a "vote of confidence" in the future of the Whitsundays as a tourist destination after Cyclone Debbie devastated Hayman Island and Daydream Island resorts three months ago.

The Australian mining investor, who heads one of China's biggest media and advertising empires, plans to promote Queensland and the Whitsundays through his audience reach of 200 million people in 25 cities.

"We have a lot of media power to present this product to China. There is a lot of interest in Queensland as a holiday destination."