Buyers opt for a ‘sanctuary in the sky’ at Norwest’s latest apartment launch
A focus on ‘wellbeing’ proved just the right drawcard for homebuyers, with Haitchin’s unique lifestyle-orientated precinct at Norwest boasting $65M in apartment sales during its first weekend on the market.
It was a stellar start for the residential component of the unique master-planned development, which includes three contemporary buildings to be framed by a showstopping lagoon, a swimming pool with sundeck, and beautiful gardens.
Buyers, mainly from within 15km of the project, were quick to snap up a range of apartments, with 75 sales made over the opening weekend.
PRD Norwest agents for the project initially brought 110 apartments (located in Infinity Park’s tallest tower ‘Marque’) to the market, but the strength in interest saw them bring on 238 apartments over the weekend.
“Every aspect of Infinity Park has been designed to improve the wellbeing of those living there, so to see how this holistic concept has been embraced by future residents is very exciting” said Robert Tasevski, General Manager for the Haitchin Group.
“Home environment plays an important part in people’s happiness, and lengthy lockdowns during the COVID-19 pandemic has given everyone time to reflect on their future needs.”
The initial release through PRD Norwest drew a mix of buyers, including downsizers, investors and even first time purchasers. The launch weekend also attracted a new hybrid group of purchasers known as ‘investor downsizers’ (those aged in their 50s to 70s) who are looking to secure an apartment for future retirement.
The residential release comes on top of the Infinity commercial release of over 7000 SQM GFA that was sold off the plan within 6 months of the launch date, predominately during Sydney’s restrictions. A first for Sydney's Norwest district.