Meet the Corporate Team
The PRD Corporate Team are a group of specialists ready to assist with all enquiries and service our franchisees.
Tony Brasier, the current Chairman of PRD, has a wealth of knowledge with over 40 years experience in the property sector. Tony has held numerous senior leadership positions, including CEO and Chairman of Colliers International, responsible for all agency divisions, nationally. In 2009 Tony was appointed as Non-Executive Chairman of PRD and then in 2011 was appointed as Chairman and Managing Director. Under Tony’s leadership, he has seen the brand reach many milestones, from overseeing a key acquisition of the Jens Gaunt Brand in Victoria and cementing the international alliance with the United Real Estate and United Country Real Estate brands, in the United States of America. Together Tony Brasier (Chairman) and Todd Hadley (Managing Director) form a powerful and strategic business leadership at the helm of PRD, driving continued business growth and franchise network growth.
With over 26 years of experience in the real estate industry, Todd’s leadership, experience and strengths in strategic thinking, financial management and sales mentoring ensure the PRD network embrace an innovative and continually evolving mindset, to remain at the forefront of real estate. Since joining the PRD Group in 2005, Todd has held various management positions with the PRD Corporate Head Office, including Business Development Manager, Business Consultant and Franchise Director overseeing the states of New South Wales, Victoria and Tasmania before taking the helm as National Franchise Director in July 2015. In February 2020, he was appointed Managing Director of PRD.
Business Development & Consultancy Manager
Having owned his own real estate businesses, Laing + Simmons Randwick and Century 21 Neutral Bay, along with experience as a Business Development Manager, John has extensive knowledge in Sales and Marketing as well as the Real Estate Industry. John has experience across roles as Sales Manager, Property Manager, Principal and Business Development Manager.
John’s experience in Sales and Marketing has fine-tuned his communication skills that are critical to the closing of Business transactions. John also has a strong eye for finding opportunities in the market and coupled with his knowledge of market trends and legal requirements has led to a strong sales history.
David is a Senior Executive with 20-years of management experience driving real estate operations to deliver exceptional performance. David has a range of expertise to support PRD operational development with experience across strategic planning, business structuring, financial management, leadership and training. He is well known as a change agent driving innovation and engagement.
David’s Real Estate expertise includes: Sales Training, Customer Service Delivery, Auctioneering, Commercial & Residential real estate.As a current member of the EAC Board (Estate Agents Cooperative), he is committed to assisting the industry to deliver change and drive the Real Estate industry forward.
Rob Ferguson is passionate about property and helping people to achieve their best outcome.
He brings significant business management experience to the table. He has trained and managed teams of up to 300 staff throughout his career, overseen franchise operations, and established and grown a commercial cleaning business as a master franchisor from scratch to a network of over 15 franchises.
This unique breadth and depth of experience has provided him with unrivalled negotiation, business, and management skills.
Rob dedicated 14 years professionally selling residential property, managed two real estate offices, continually exceeded sales targets, and was named the #1 agent in his local area for four years.
From the age of 18, he has been a hands-on renovator and property investor. This gave him the unique experience of being both a buyer and a seller, providing him with insight into both sides of the sales journey. This has allowed him to develop and deliver seamless transaction experiences for both his purchasers and vendors.
As an agent, Rob was passionate about going above and beyond to meet and exceed his client’s expectations, including constructive advice for adding value and identifying innovative solutions to overcome any obstacles that may arise. He was particularly specialised in distressed sales.
Rob is known for his honesty, integrity, reliability, and transparency as a professional. Over the years, this has enabled him to develop strong, productive working relationships with many of his repeat and long-term clients, who make him their first stop for everything property. He also considers himself highly knowledgeable, focused, grounded, and results-driven.
National Administration Manager
Having worked in the legal profession for 18 years, Mary brings a wealth of knowledge and experience essential to the effective and efficient operations of the business. Commencing with PRD in February 2007 as Office Manager, Mary’s role oversees the transition of all new offices and she has led the establishment of processes for this transition. She has also assisted in developing the administration processes for finance, awards, rankings and business development. Mary is committed to finding innovative solutions to any problem which may arise, ensuring the business maintains its positive momentum.
Dr Diaswati Mardiasmo
PRD Chief Economist
As Chief Economist of PRD, Diaswati leads a nation-wide research team that provides high-quality property, housing, and (predominantly) residential market research to the PRD franchises, government departments, private and non-profit organisations, and private investors. She also delivers property research reports to 500+ USA real estate agencies, under the PRD - United Real Estate partnership. Diaswati brings a high level of understanding of public policy advocacy issues, strategic thinking, and high-level research, analytics and evaluation to the PRD team, continuing to drive one of the organisation’s key strengths through our research outputs.
National Marketing Manager
As National Marketing Manager of PRD, Ellie leads a team of professionals that support the PRD franchise network in all facets of marketing, digital, social media, websites and branding. She holds a Bachelor of Business degree majoring in Marketing and Psychology and many years of corporate franchise marketing and business experience under her belt. Ellie’s strategic and innovative outlook, keen eye for opportunity, highly creative problem-solving ability, and broad range of marketing and business knowledge are key strengths in continuing to push the PRD brand forward.