Meet the PRD Corporate Management Team
Todd Hadley | Managing Director
With over 26 years of experience in the real estate industry, Todd’s leadership, experience and strengths in strategic thinking, financial management and sales mentoring ensure the PRD network embraces an innovative and continually evolving mindset, to remain at the forefront of real estate.
Since joining the PRD Group in 2005, Todd has held various management positions with the PRD Corporate Head Office, including Business Development Manager, Business Consultant and Franchise Director overseeing the states of New South Wales, Victoria and Tasmania before taking the helm as National Franchise Director in July 2015. In February 2020, he was appointed Managing Director of PRD.
Conrad Nissirios | National Business Development Manager
As the network’s National Business Development Manager, Conrad will oversee and lead the business growth strategy. With over 30 years’ industry experience and having held senior management positions with real estate groups, combined with extensive experience in real estate industry practice, Conrad brings a wealth of experience and knowledge to the role, in which he is tasked with expanding the network nationally.
Conrad has led in setting structure, systems, processes, and expansion including defining sales targets, managing business operations and growth plans, his most recent being, building on a business from three offices to 11 in a period of three years.
Also, backed with insightful and diverse experience, having owned the PRD Bondi Junction office in the late nineties, he understands the importance of our culture, the foundations and platforms to succeed.
David Colman | Director
David is a Senior Executive with 20-years of management experience driving real estate operations to deliver exceptional performance. David has a range of expertise to support PRD operational development with experience across strategic planning, business structuring, financial management, leadership and training. He is well known as a change agent driving innovation and engagement.
David’s Real Estate expertise includes: Sales Training, Customer Service Delivery, Auctioneering, Commercial & Residential real estate. As a current member of the EAC Board (Estate Agents Cooperative), he is committed to assisting the industry to deliver change and drive the Real Estate industry forward.
In June 2023, he was appointed as Director of PRD.
Robert Ferguson | Business Consultant
Rob Ferguson brings significant business management experience to the table, having trained and managed teams of up to 300 staff throughout his career, overseen franchise operations, and established and grown a commercial cleaning business as a master franchisor from scratch to a network of over 15 franchises.
This unique breadth and depth of experience has provided him with unrivalled negotiation, business, and management skills.
Rob dedicated 14 years professionally selling residential property, managed two real estate offices, continually exceeded sales targets, and was named the #1 agent in his local area for four years.
From the age of 18, he has been a hands-on renovator and property investor. This gave him the unique experience of being both a buyer and a seller, providing him with insight into both sides of the sales journey. This has allowed him to develop and deliver seamless transaction experiences for both his purchasers and vendors.
Mary Lowth | National Administration Manager
Having worked in the legal profession for 18 years, Mary brings a wealth of knowledge and experience essential to the effective and efficient operations of the business. Commencing with PRD in February 2007 as Office Manager, Mary’s role oversees the transition of all new offices and she has led the establishment of processes for this transition.
She has also assisted in developing the administration processes for finance, awards, rankings and business development. Mary is committed to finding innovative solutions to any problem which may arise, ensuring the business maintains its positive momentum.
Dr Diaswati Mardiasmo | Chief Economist
As Chief Economist of PRD, Diaswati leads a nationwide research team that provides high-quality property, housing, and (predominantly) residential market research to the PRD franchises, government departments, private and non-profit organisations, and private investors. She also delivers property research reports to 500+ USA real estate agencies, under the PRD - United Real Estate partnership.
Diaswati brings a high level of understanding of public policy advocacy issues, strategic thinking, and high-level research, analytics and evaluation to the PRD team, continuing to drive one of the organisation’s key strengths through our research outputs.
Ellie Schwarz | National Marketing Manager
As National Marketing Manager of PRD, Ellie leads a team of marketing and IT professionals that support the PRD franchise network in all facets of marketing, digital, social media, websites and branding. She holds a Bachelor of Business degree majoring in Marketing and Psychology and many years of corporate franchise marketing and business experience under her belt.
Ellie’s strategic and innovative outlook, keen eye for opportunity, highly creative problem-solving ability, and broad range of marketing and business knowledge are key strengths in continuing to push the PRD brand forward.