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Corporate Leadership Team

Meet the PRD Corporate Leadership Team

With decades of combined experience, our dedicated Corporate Leadership Team are committed to providing top-tier support in franchise development, market expansion, and operational success. We pride ourselves on our dedication to providing our franchisees with the tools and confidence they need to excel in their respective markets. Explore our team's profiles to learn more about the leaders driving PRD’s franchise success and discover how we can help you navigate the dynamic real estate market with ease.

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Todd Hadley | Managing Director

17 years with PRD

With over 26 years of experience in the real estate industry, Todd’s leadership, experience and strengths in strategic thinking, financial management and sales mentoring ensure the PRD network embraces an innovative and continually evolving mindset, to remain at the forefront of real estate.  

Since joining the PRD Group in 2005, Todd has held various management positions with the PRD Corporate Head Office, including Business Development Manager, Business Consultant and Franchise Director overseeing the states of New South Wales, Victoria and Tasmania before taking the helm as National Franchise Director in July 2015.  In February 2020, he was appointed Managing Director of PRD.

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David Colman | Director

5 years with PRD

David is a Senior Executive with 20-years of management experience driving real estate operations to deliver exceptional performance. David has a range of expertise to support PRD operational development with experience across strategic planning, business structuring, financial management, leadership and training. He is well known as a change agent driving innovation and engagement.

David’s Real Estate expertise includes: Sales Training, Customer Service Delivery, Auctioneering, Commercial & Residential real estate. As a current member of the EAC Board (Estate Agents Cooperative), he is committed to assisting the industry to deliver change and drive the Real Estate industry forward.

In June 2023, he was appointed as Director of PRD.

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Conrad Nissirios | Business Development Manager

11 years with PRD

As the network’s National Business Development Manager, Conrad will oversee and lead the business growth strategy. With over 30 years’ industry experience and having held senior management positions with real estate groups, combined with extensive experience in real estate industry practice, Conrad brings a wealth of experience and knowledge to the role, in which he is tasked with expanding the network nationally.

Conrad has led in setting structure, systems, processes, and expansion including defining sales targets, managing business operations and growth plans, his most recent being, building on a business from three offices to 11 in a period of three years.

Also, backed with insightful and diverse experience, having owned the PRD Bondi Junction office in the late nineties, he understands the importance of our culture, the foundations and platforms to succeed.

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Robert Ferguson | Business Consultant

2 years with PRD

Rob Ferguson brings significant business management experience to the table, having trained and managed teams of up to 300 staff throughout his career, overseen franchise operations, and established and grown a commercial cleaning business as a master franchisor from scratch to a network of over 15 franchises.

This unique breadth and depth of experience has provided him with unrivalled negotiation, business, and management skills.

Rob dedicated 14 years professionally selling residential property, managed two real estate offices, continually exceeded sales targets, and was named the #1 agent in his local area for four years.

From the age of 18, he has been a hands-on renovator and property investor. This gave him the unique experience of being both a buyer and a seller, providing him with insight into both sides of the sales journey. This has allowed him to develop and deliver seamless transaction experiences for both his purchasers and vendors.

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Dr Diaswati (Asti) Mardiasmo | Chief Economist

10 years with PRD

As Chief Economist of PRD, Diaswati leads a nationwide research team that provides high-quality property, housing, and (predominantly) residential market research to the PRD franchises, government departments, private and non-profit organisations, and private investors. She also delivers property research reports to 500+ USA real estate agencies, under the PRD - United Real Estate partnership.

Diaswati brings a high level of understanding of public policy advocacy issues, strategic thinking, and high-level research, analytics and evaluation to the PRD team, continuing to drive one of the organisation’s key strengths through our research outputs. 

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Ellie Schwarz | National Marketing & Technology Manager

7 years with PRD

As National Marketing Manager of PRD, Ellie leads a team of marketing and IT professionals that support the PRD franchise network in all facets of branding, marketing, digital, social media, and websites. She holds a Bachelor of Business degree majoring in Marketing and Psychology and many years of corporate franchise marketing and business experience under her belt.

In 2024, Ellie won a Colliers Business Services All-Star award for consistently going above and beyond as a team member to deliver exceptional internal service.

Ellie’s strategic and innovative outlook, keen eye for opportunity, highly creative problem-solving ability, and broad range of marketing and business knowledge are key strengths in continuing to push the PRD brand forward.

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Andrew Smith | National Administration Manager

As our National Administration Manager, Andrew looks after the franchise legal paperwork, administration & finance administration functions. Andrew has over 15 years’ experience in operational management and leadership. He has extensive knowledge in administration, legal, mortgage finance and management, managing his first team at the age of 21.

He has a background in the property and automotive industries. Throughout Andrew's career he has had a keen focus on implementing new technologies and streaming processes to deliver an exceptional customer experience.  Andrew is a highly motivated an organised person with a keen eye for detail.

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