20 Years On: How the PRD–Colliers Deal Transformed the Property Landscape
The PRD-Colliers partnership is marking 20 years in 2026, alongside 50-year milestones for both brands, highlighting one of the most enduring and strategically distinct alliances in Australian real estate.
Formed in 2006, when PRD joined Colliers, the partnership brought together a global commercial real estate firm with a national residential franchise network, an approach that at the time was largely untested at scale.
A Partnership That Changed the Game
According to former Colliers CEO and later PRD Managing Director Tony Brasier, the decision was grounded in complementary strengths.
“PRD had strong commercial capability in South East Queensland, as well as a well-established project marketing presence across Sydney, Melbourne and Queensland. The franchise network added a stable, high-performing platform,” he said.
The move marked one of the first examples of a major commercial group acquiring a national residential network in Australia.
“It shifted the competitive landscape almost immediately and gave Colliers a significant step forward in market position,” Brasier added.
A Dual-Brand Model That Endured
Unlike many partnerships that consolidate branding, the PRD-Colliers structure retained distinct identities.
PRD’s residential franchise network continued to operate independently under its own brand, while the partnership centred on commercial operations and project marketing collaboration. This approach allowed both businesses to leverage their strengths without diluting market positioning.
“The PRD brand was already strong, so maintaining it while connecting to a global business enhanced its overall value,” Brasier said.
The result is a partnership that continues to provide clients with access to both local residential expertise and national and international professional services capability.
Collaboration as a Growth Driver: Global Strength Meets Local Expertise
A key factor in the partnership’s longevity has been its collaborative operating model, connecting PRD’s local market expertise with Colliers’ national and global professional services capability.
“PRD has a strong relationship network between the corporate team and franchise Principals, as well as close alignment with Colliers agents. That level of collaboration across both networks is a real strength,” Brasier said.
This has translated into:
- Cross-network referrals and deal flow between PRD and Colliers teams
- Shared project marketing opportunities leveraging both brands
- Access to larger and more complex transactions across all property sectors
Some offices have achieved their largest commission outcomes through collaboration with the broader Colliers network, highlighting the tangible value of the partnership.
Ongoing Value for Principals and Clients
Current Colliers CEO, Malcom Tyson, said the partnership continues to deliver value through its alignment and shared approach.
“Colliers and PRD have developed a unique partnership underpinned by shared values, service excellence and expertise. “That collaborative approach continues to drive strong outcomes and long-term value.” he said.
Current PRD Managing Director, Todd Hadley, said the milestone reflects more than longevity.
“This is a partnership built on alignment, trust and a shared commitment to performance,” he said. “It enables our network to operate across both residential property and professional services capability in a way few others can.”
Positioned for the Next Phase of Growth
As PRD reaches its 50-year milestone, the partnership is expected to remain central to its expansion strategy, particularly as networks look for ways to diversify revenue streams and access broader markets.
The partnership continues to appeal to principals looking to combine local market presence with access to larger-scale commercial and project opportunities.
“It was a strong strategic fit from the outset,” Brasier said. “Twenty years on, it’s still delivering.”
